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Turning color drops and fabric fit into sales momentum
Client Overview
SET ACTIVE is known for fabric led sets, tight color stories, and drop cycles that create real demand. Our mandate was to explain fit and fabrics in plain language, create launch buzz for a new fit-to-form workout line, and convert at a lower cost than the current baseline while building assets that keep selling after launch day.
Snapshot results
- $510K attributed revenue on $160K total spend
- 2,900 net-new customers at $45 CAC (vs. $62 baseline, –27%)
- Landing page CVR 3.8% (vs. 2.2% baseline, +73% lift)
- Average order value +6% from outfit bundles
71 creators, 126 assets delivered; 6 month usage and licensing on 18 top performers
We matched message to how people decide on activewear. Studio audiences saw real movement tests that show comfort, sweat control, and waistband stay. Lifestyle creators styled full looks from class to errands. Trainers and fit specialists explained when each fabric makes sense and how sizing feels on different bodies.
To turn attention into action, content pointed to a fast drop page with fabric FAQs, size guidance, and simple bundles. Budget and edits shifted to the formats that created the most saves and purchases.
Strategy Breakdown
Distribution centered on TikTok and Insta Reels for reach with Shorts for durable discovery. Top performing posts were boosted from creator handles in drop cities. Best assets were licensed for ongoing paid and PDP use.
- Studio Mover pilates and yoga. Fit checks and range of motion tests that show feel in motion.
- Street to Studio lifestyle. Three looks in one short cut to reduce decision friction.
- Fit Advisors trainers and fit pros. Clear guidance on fabric choice and sizing across body types.
Influencer Composition
71 creators across pilates, yoga, strength, and lifestyle.
126 short videos and paid cutdowns. 18 top performers licensed for six months to extend value beyond the campaign.
Execution highlights
- 260 prospects → 118 screened → 71 booked (10–500K followers; quality>size)
- Repeatable creative patterns: Fit Check, Set Styling, Fabric Explain, Drop Prep reminders
- 19 top posts boosted in Los Angeles, New York, Miami, and Dallas with weekly changes to hooks, captions, and first three seconds
Why it worked
We answered the purchase blockers early and clearly. Will it stay put when I move. Which fabric fits my class. What size should I pick. How do I style it after the gym. By solving those in content and tightening the weekly feedback loop around real signals like saves, add to cart, and conversion, the drop turned attention into sales and produced assets the brand kept using after launch.
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